10 easy PR tips for #SBS winners

Smoothie PR #SBS Winner Badge

Winning #SBS and joining Theo Paphitis’ other #SBS winners with your brilliant brand is a great PR opportunity, so here are 10 PR tips to make the most out of winning this award.

How to use your Great Taste Award for PR

great taste award

Winning a Great Taste award for your fabulous food is a brilliant achievement, so how can you make the most of the PR opportunities that a Great Taste Award brings?

How to nab free PR and glam photoshoot for your start-up!

Would you like PR for your fabulous food business that involves an all expenses paid trip to London, glam makeover, photoshoot, write up about your biz AND get paid for the experience?! Find out how my Smoothie Wajeeha Husain nabbed this amazing bit of responsive PR…
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This is why The Smoothie Bar isn’t the right PR strategy for you (yet!)

Stop and think

People think I’m utterly mad when start-up food producers come to join The Smoothie Bar and I turn them away.

Why? The simple truth is that I only do responsive PR rather than traditional, and this isn’t the right fit for every stage of your business. Here you’ll find out if it’s the best PR strategy for you right now…
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5 things to check before working with food bloggers

food bloggers

Do you have food bloggers constantly knocking on your door, offering to promote your products in exchange for samples or cash? If so, here are 5 top tips to help you choose the right ones for your biz.
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These PR mistakes are why journalists ignore you on Twitter

If you keep replying to #JournoRequests on Twitter and aren’t getting any responses, these simple PR mistakes are probably the reason why… Read more

A Forward Features List is Your New PR BFF

Forward features list

If you want to get your fabulous food business into trade and consumer magazines, then here’s a PR secret to help you plan ahead – go and grab their forward features list!

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How to Become a Go-To Expert in the Foodie Field

Go-to expert

How would you feel if every time there was an emerging food trend, change in the law, or something new happening in the food industry, journalists CAME TO YOU for a quote because you’re the go-to expert?

You’d be pretty happy, right? So how do you become this amazing go-to expert for anything fabulously foodie? It’s all about raising your profile in the right places with the right people, so get your teeth stuck into these suggestions to get you started…  Read more

Press Releases – A Beginner’s Guide For Fabulous Foodies

Press releases

Start-up foodies tell me that press releases are something that they find tricky, and that’s often because they don’t totally understand their purpose or format. If you’re thinking, “Yep, that’s me too!” then you’ve come to the right place. Let’s have a quick Q&A session just between the two of us to get you up to speed. Read more

11 PR Tips for Small Business Foodies

PR Tips

No matter which month we’re in right now, if you haven’t planned any PR for your fabulous food and drink business yet, here are 11 PR tips to help you hit the ground running! Read more