How to Protect Your Intellectual Property

Intellectual Property Filing Cabinet
[Big Cheese Expertise Guest Post] Hi, my name is Abigail Woolhouse and I’m Head of TMs & Copyright at Strategem IPM. I work with brands of any size to help them protect their intellectual property – that ‘special something’ that is the basis of their business. Here are my top tips to help you protect […]

How To Scale Up Your Start-Up Food Business

Gazeboshop tips to scale up your food business
[Big Cheese Expertise Guest Post] Hi, my name is Craig Pannozzo and I’m the general manager of Gazeboshop. We’ve worked with brands of all sizes for over a decade and have seen the essential stages needed in order to scale up your start-up beyond the kitchen table. Here are our top tips for your food or drink business.

10 easy PR tips for #SBS winners

Smoothie PR #SBS Winner Badge

Winning #SBS and joining Theo Paphitis’ other #SBS winners with your brilliant brand is a great PR opportunity, so here are 10 PR tips to make the most out of winning this award.

How to get stocked in farm shops and delis

Farm shop
[Big Cheese Expertise Guest Post] Hi everyone! My name is Tara Mei and I’m the founder of Hotcakes and Bread & Jam. Here are my top three tips for new brands looking to get their product into independent farm shops and delis that you can action for free.

How to use your Great Taste Award for PR

great taste award

Winning a Great Taste award for your fabulous food is a brilliant achievement, so how can you make the most of the PR opportunities that a Great Taste Award brings?

How to find and share your brand’s personality

Brand's personality
[Guest Post] Hi, my name is Aaron Inglethorpe and I’m the marketing manager at Discount Displays. We work with customers of all sizes to help them communicate their brand to their target audience, using a wide range of products, so here are our top tips on how to find and share your own brand’s personality.

How to nab free PR and glam photoshoot for your start-up!

Would you like PR for your fabulous food business that involves an all expenses paid trip to London, glam makeover, photoshoot, write up about your biz AND get paid for the experience?! Find out how my Smoothie Wajeeha Husain nabbed this amazing bit of responsive PR…
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This is why The Smoothie Bar isn’t the right PR strategy for you (yet!)

Stop and think

People think I’m utterly mad when start-up food producers come to join The Smoothie Bar and I turn them away.

Why? The simple truth is that I only do responsive PR rather than traditional, and this isn’t the right fit for every stage of your business. Here you’ll find out if it’s the best PR strategy for you right now…
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How to run a successful (and legal!) prize draw

prize draw
[Guest Post] Hi, I’m Sarah Burns, I run prize promotions agency Prizeology and my business is built on that winning feeling. Here are my top 3 tips for every small business who wants to run a successful (and legal!) prize draw. Read more

How to get started on social media

social media
[Guest Post] Hi, my name is Minty, and I’m the founder of Araminta Marketing. The team and I consciously market and develop kind, luxury and wellness brands including food start-ups like yours. Social media is a must for businesses like yours, so here are my top tips for getting started and a specially discounted offer at the end.   Read more