How to Get Stocked in Farm Shops and Delis

Farm shop
[Big Cheese Expertise Guest Post] Hi everyone! My name is Tara Mei and I’m the founder of Hotcakes and Bread & Jam. Here are my top three tips for new brands looking to get their product into independent farm shops and delis that you can action for free.

How to Use Your Great Taste Award for PR

great taste award

Winning a Great Taste award for your fabulous food is a brilliant achievement, so how can you make the most of the PR opportunities that a Great Taste Award brings?

How to Find and Share Your Brand’s Personality

Brand's personality
[Guest Post] Hi, my name is Aaron Inglethorpe and I’m the marketing manager at Discount Displays. We work with customers of all sizes to help them communicate their brand to their target audience, using a wide range of products, so here are our top tips on how to find and share your own brand’s personality.

How to Nab Free PR and Glam Photoshoot For Your Start-Up!

Would you like PR for your fabulous food business that involves an all expenses paid trip to London, glam makeover, photoshoot, write up about your biz AND get paid for the experience?! Find out how my Smoothie Wajeeha Husain nabbed this amazing bit of responsive PR…
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This is Why The Smoothie Bar Isn’t The Right PR Strategy For You (Yet!)

Stop and think

People think I’m utterly mad when start-up food producers come to join The Smoothie Bar and I turn them away.

Why? The simple truth is that I only do responsive PR rather than traditional, and this isn’t the right fit for every stage of your business. Here you’ll find out if it’s the best PR strategy for you right now…
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How to Run a Successful (and Legal!) Prize Draw

prize draw
[Guest Post] Hi, I’m Sarah Burns, I run prize promotions agency Prizeology and my business is built on that winning feeling. Here are my top 3 tips for every small business who wants to run a successful (and legal!) prize draw. Read more

How to Get Started on Social Media

social media
[Guest Post] Hi, my name is Minty, and I’m the founder of Araminta Marketing. The team and I consciously market and develop kind, luxury and wellness brands including food start-ups like yours. Social media is a must for businesses like yours, so here are my top tips for getting started and a specially discounted offer at the end.   Read more

How to Find a Great Designer for Branding and Packaging

[Guest PostHi, my name is Adrian and I am one-fifth of the Design Happy team. We specialise in designing brilliant branding and packaging to help you get your products listed in retail and, loved by customers. As designers, we all left big agencies in the city to do two things – get more out of life and give more to brand owners. Here are our top 3 tips for making sure you find the right design partner for your brand, plus a freebie for every reader at the end!  Read more

How to Find a Brilliant Recipe Blogger for Your Food Brand

[Guest Post] Hi, my name is Hedi Pavelcova, and I’m a blogger turned food writer, recipe developer and photographer at I’ve created hundreds of quick, simple and healthy recipes for myself and other brands, and you can see some of them here along with my photography. Here are my top 3 tips to get the best brand exposure and value for money when working with a recipe creator. Read more

How to Pitch to Supermarket Buyers

supermarket buyers
[Guest Post] Hi, my name is Simon Dunn, and I’m a Commercial Director & Consultant with over 20 years of experience in the FMCG / grocery industry. Here are my top 3 tips when pitching your small business products to supermarket buyers, plus a free offer at the end for all readers. Read more