[Smoothie Success] Karen Walker, co-founder of The Nowt Poncy Food Company shares how a boring car ride turned into free PR on a national radio station with loads of new orders as a result!

Article about the 5 Key Aspects of a Successful Marketing Plan for Food and Drink Businesses from Smoothie PR. Image is of the words marketing plan and symbols associated with it.

[Big Cheese Expertise Guest Post] Hi, my name is Sally Dorling and I’m a co-founder at Marketing Foods. We help food and drink businesses with all aspects of the marketing mix, so here’s what to put into your marketing plan in the first two years of business.