Food Videos

[Guest Post] Hi, my name’s Mark Fountain, and I’m the founder of Fountainfotos. I started out as a professional photographer 10 years ago, but have focused more on films and videos over the last three years. Here are my 3 top tips to help absolute beginners start making their own food videos.

I love creating simple and effective social media content using videos and short films, and it’s something that small businesses can also easily do themselves. Google predicts that 74% of all internet traffic will be video by 2017, so start-up food and drink brands need to jump on the bandwagon now so that they don’t get left behind!

People love to watch ‘how to’ videos that involve making recipes, and ‘behind the scenes’ videos showing how your products are made. Don’t worry if you don’t think your video isn’t ‘professional’ or ‘perfect’ enough. There’s a good reason why Facebook live, Instagram stories and Twitter live streaming are all so popular with followers, and most of these are made by brands using their phones.

Demonstrating a recipe is an easy way to get started when making food videos, and this one I made with popular food writer Hedi Hearts has had almost 185,000 views on her Facebook page!

Making food videos can be much less complicate than you think, so here are 3 tips to get you started:

1. Planning your food videos

Even food videos shot on your mobile need a proper plan. Before you get started, create a short storyboard of how you would like your film to look. Drawing a few images (like a simple cartoon strip) or writing a short script will help you to visualise what kind of story you want to get across. You don’t need to be an expert at drawing as you can see in my example below!

video storyboard
Think of what angles you would like to see, for example, will it be a shoot from above or close-up? Don’t forget to check you have the right lens, tripod and all the necessary accessories.

Remember: a little bit of planning at the start cuts down the time of the editing, and this is a great tip for your photos, too.

2. Get the lighting right 

All the same rules for lighting apply for both film and photography. Natural light is always your best (and free!) source, so shoot outside in the morning when possible. If you’re using an external light, make sure it’s a good LED light because this creates the closest match to natural looking daylight.

Another thing to remember when you are filming with lights is not to walk in front of them or move objects in front of them as this can create shadows. If you’re just starting out and don’t want to spend too much, there are some good bargains for decent lights on places like Amazon and Ebay. This a good starter light kit and costs around £60.

3. Music to your ears

Using music can be very tricky due to copyright laws, so don’t get caught out! If you do, you’ll get fined and have your food videos taken down from your website and all of your social media. The question I get asked most frequently is, “Where do you get music from?” and I have a couple of go-to sources.

Take a look at Audiojungle for royalty-free music and audio tracks from $1. Also Audio Network has track licenses available for as little as $12 for up to 100,000 hits.

Just remember that each track can be used only for one video unless you buy a different license. Music is very important to any promotional film as it helps to set the scene and create the right mood, which makes it much more engaging for the viewer.

I hope these tips will help you to make the most of your own video creations and if you haven’t tried making any food videos yet, now’s the time to start!

*** Special Offer for Smoothie PR Readers! ***

The best thing about my job is that no day is ever the same. I could be on a beach in the Canaries filming one week, then on the rooftops of London doing a promotional film for an air conditioning company the next! My job allows me to travel all over the world and I am lucky to have lots of amazing friends and clients all around the globe.

I’ve really enjoyed working with Hedi on her simple ‘how to’ recipe videos and they’ve gone down a storm with her followers, so I’m definitely looking to work with more small food businesses who’d like to create food videos of their own.

If you’d like to make something simple, fun and engaging for your brand, or, are looking for something more in-depth like a promotional feature, Smoothie PR readers will get 20% off my packages when mentioning this post. That discount covers either:

  • 1-1 session: I’ll teach you how to make your own food videos as we create your first one together
  • Hiring me: We can create a powerful piece of marketing with a longer and professionally shot promotional video

This discounted offer is ongoing, no matter how far into the future you’re reading this post!

I can provide both of these services in your home or work kitchen or, at my studio if you prefer. If you have any more questions or want to get in touch for a general chat, you can email me, check out my website or follow me on Twitter, Instagram, Facebook and YouTube.

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